What's all this about Chimps?

Keen to cut back on your drinking?

Well, whether for weight-loss, financial or health reasons now you can give your willpower a helping hand with a fun but tricky game.

Developed by scientists, ChimpShop contains psychological techniques to help make it easier for you to cut back.

The Sciencey Bit

ChimpShop has been developed from original research by Professor Miles Cox, a world expert in the motivational aspects of alcohol use and other addictive behaviours.

Professor Cox has shown in the lab that if we can 'train' our brains to pay less attention to alcohol related stimuli that this can lead to reduced consumption.

But not all of us can get to a lab on a daily basis, so we took his technique and turned it into a distracting piece of chimp-based supermarket mayhem. Then we tested it on real people and it worked, just like it had in the lab.

ChimpShop is no one trick pony

As you play you'll also discover other proven psychological techiques that the game uses to help you reduce your drinking.

For example, you can track how many drinks you have each day and you can even plan to take a 'liver holiday'.

So, if you want to cut back but are finding it difficult, then playing for 10 minutes a day, 4 times a week will make cutting back that bit easier.

No in-app purchases

ChimpShop won't try to sell you more chimps. Well, not for cash anyway. If you want power-ups you got power-ups! Just plan a liver holiday or note how many drinks you had the day before and more chimps shall be yours in return!

The best bit

ChimpShop won't put you off drinking. In trials, people reported drinking less, but enjoying their drinks more, which has got to be a good thing!

Where do I get it?

ChimpShop is available in app stores now.

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